Jane Miller of JanesHaus on Building Rule-Breaking Brands with Heart and Intention

Jane Miller, Founder of JanesHaus

Q: Jane, you’ve helped create some beautiful brands. How do you start? Where do you pull inspo from?

A: Thank you! Blushing.

Honestly, I start by thinking like an engineer: What’s the MVP? How do we build something, test it, cut the fluff, and get feedback as quickly and efficiently as we can? Then, weave in great design.

Inspiration? It’s everywhere: art, the messy brilliance of the ’80s and ’90s, weird colorful things that make you stop and ask, “WTF is this?” If it’s bold or makes me do a double take, it’s on the mood board.

Q: What lights you up about the creative process? What does your workflow and style look like? 

A: I get so stoked when all the mish-mash suddenly clicks into place and the idea feels like it was meant to exist. It looks good, feels good, performs well, and everyone’s happy. If people aren’t genuinely excited about the work, it’s not great work.

My process is a mix of engineer vibes, community vibes, and design vibes.

Pivot, pivot, pivot. (insert ross from friends gif here)

Failure is ok but fail fast. (including me)

I’ve worn a lot of hats—designer, engineer, community builder, product person, DevRel—so everything is coming together in the workflow.

Q: Who is your ideal client and what are the characteristics you look for in a client? Is there an industry that you prefer working in over others?

My dream client is someone who’s confident enough to know they need help but also self-aware enough to let me do my thing. Trust and humor are key. I’ll work on any project as long as the people behind it are solid—kind, collaborative, and genuinely good humans. 

Bonus points if I use the product myself or can picture myself as the end user. There’s something magical about designing for a product I believe in. 

For me, it’s not just about what you do—it’s about who you are, how we vibe, and how much I can connect with what you’re building. 

Good people, good energy, and good products—that’s the secret sauce.

Q: You’ve worked across several different industries and had a few very different lives. Tell us about that and how you landed where you are today? 

A: My career path is big zigzag. Opportunities showed up, and I said “yes,” even if it meant YouTubing my way through.

Engineering taught me systems, design taught me how to make them human, and community building taught me connection.

But eventually, JanesHaus was born out of pure frustration—I was over the same old “this is how it’s always been” and the office politics nonsense.

The rules? Suffocating. 

The systems? Broken. 

I wanted more—more creativity, more freedom, more fun. So I ditched the cushy job, said “F*** it,” and started building the job, the life, and the boss I always wished I had.

Q: When you think about your business and your long term goals, where do you see yourself in 10 years? Where do you want to take Janes Haus?

A: Honestly, I have no idea—I don’t like thinking that far ahead. Ten years ago, you couldn’t have paid me to believe I’d be where I am today.

What I do know is how I want to feel and what I want to bring into the world.

I want JanesHaus to be nostalgic, playful, and a total rule-breaker. I want the freedom to work when I want, how I want, and with a team of creative misfits who thrive on this same energy. 

I want to bring good consciousness into the projects we create—work that’s thoughtful, intentional, and brings value to the world. 

I want to mentor, collaborate, and build with people who are just as allergic to mediocrity as I am.

That’s the goal!