PERSONALIZED BRAND ADVISING

Strategy, Support, and Systems to Help You Succeed.

1:1 Brand Advising

$1,000

per month

Who This Is Best For:

Founders that need a strategic advisor and want to execute themselves. Also good for brands already launched and selling or have a brand and are ready to start selling/accelerating.

Start Date: ASAP

Anticipated Outcome:

Sound decision making and access to industry best practices while you build your brand or are in growth mode.

Work Style: 1:1 over video

Length of Engagement: Min 3 months

Weekly Engagement

60 min 1:1 video call tailored around your business and GTM strategy

Availability & Support Level

Unlimited slack messages and email with Danielle.

Access to Rolodex: Yes

Playbook & Training Provided:

Market Research 
Supply Chain & Co-Man Search 
Marketing Plan & Strategy 
Sales & Distribution Strategy 
Sales Assets
Retail Sales & Broker Mgmt.
18 month budget 
Investor Deck

1:1 Launch Client

$2,500

per month

Who This Is Best For:

Founders that need a playbook, an advisor and want help with execution.

Start Date: ASAP

Anticipated Outcome:

Execution help and guidance to get your brand launched successfully.

Work Style: 1:1 over video

Length of Engagement: Min 3 months

Weekly Engagement:

60 min 1:1 video call tailored around your business and GTM strategy

Availability & Support Level:

Unlimited slack messages and email with Danielle. Execution on the tasks listed below. Rolodex referrals will be given for additional launch tasks or handled by the client.

Access to Rolodex: Yes

Executed by Daniele & IAH:

Market Research 
Supply Chain & Co-Man Search 
Marketing Plan & Strategy 
Sales & Distribution Strategy 
Sales Assets
Retail Sales & Broker Mgmt
18 month budget 
Investor Deck

Operate

$5,000

starting at per month

Who This Is Best For:

Brands who are already selling and looking for fractional CEO/COO/Head of Sales.

Start Date: ASAP

Anticipated Outcome:

Sound decision making. Operate your company strategically with low overhead. Access to industry best practices. Healthy, organic growth.

Work Style: 1:1 over video

Length of Engagement: Min 3 months

Weekly Engagement:

60 min 1:1 video call tailored around your business and GTM strategy

Availability & Support Level:

Unlimited slack messages and email with Danielle. She will personally operate one department or oversee multiple departments of your company.

Access to Rolodex: Yes

Assigned department strategy & execution handled by Danielle:

Market Research 
Supply Chain & Co-Man Search 
Marketing Plan & Strategy 
Sales & Distribution Strategy 
Sales Assets
Retail Sales & Broker Mgmt.
18 month budget 
Investor Deck

Hi, my name is Danielle Calabrese and over the course of my career, I’ve launched dozens of CPG food & and beverage brands and hundreds of products. If you’re new to this industry or doing this for the first time I will make sure you have everything you need in order to launch quickly and strategically.

SUPPORT AT EVERY TURN

I meet so many founders that are struggling, wasting precious time and money trying to figure it out on their own. Burnout is inevitable when you waste endless months trying to figure things out. Starting is already daunting enough.

✺ Frequently asked questions ✺

  • We offer end to end support. The services included in the monthly prices are listed in the tiered pricing above. For other specific needs, we use other F&G specialists from the IAH community.

  • We’ve worked with everything from canned beverages to juice and smoothies, water, non dairy yogurt, ready to eat fresh breakfast items, snacks, ready to eat fresh meals, encapsulated and powdered supplements, functional gummies, bakery, ice cream and more.

  • First we advise with food science and regulatory specialists to ensure the strategy is one that will have a successful outcome. Most products have unique things to consider. Once we land on the plan, we execute.

  • We kick off with a 60 min strategy call to align on goals and initiatives. We connect every week over the phone or video for “Launch” and “Operate” clients and you have ongoing access to me on slack. At the end of each week I’ll send over a weekly recap.

  • The process we use is 20 weeks.

  • We have a tried and true network that we tap into to source suppliers that fit your needs.

  • Yes. We advise and execute depending on which tier of services you choose.