CPG Experts that Solve, staff & accelerate.
It’s All Happening is an agency for CPG brands specializing in tackling the nitty gritty problems that pop up when businesses start. Whether you need help launching your brand, an in-depth strategy session or some fine tuning from an expert, our goal is to help companies avoid expensive mistakes and lose valuable time.
Work with us 1:1 or join an upcoming workshop or course.
THE FREEBIES.
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Strategy is where we thrive.
Tap into our collective of CPG experts that’ll allow you to manage your business with ease. We offer specialized expertise without the typical price tag. Whether it’s one department or your entire company, utilize our network to manage and accelerate quickly.
Launch lab:
Do you want to launch your Food & Beverage CPG brand but don't know where to start?
70%-80% of CPG Brands fail within the first year.
- They lack a strategic go-to-market plan
- They start without enough funding
- They don’t have a clear path to scale
A Step-by-Step Launch Roadmap
Learn how to launch, grow, and scale your brand the right way!
Follow a clear, proven framework to take your idea from concept to market without the guesswork.
Insider Strategies for Success Learn how to build a strong brand, find the right co-manufacturer, and set up your supply chain like a pro.
Marketing & Sales Playbook Master the essentials of positioning, pricing, retail pitching, and driving DTC & wholesale sales.
Funding & Financial Guidance Understand your costs, margins, and funding options.
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